Job Description

The purpose of the job is to execute the day-to-day digital marketing programs in support of the company’s initiatives.

This position will require someone with:

* High school diploma or equivalent certification required
* Bachelor’s degree in business or marketing preferred
* Minimum one year experience using HTML/CSS required
* Proficient in marketing automation to generate traffic, convert visitors into leads, and nurture then (using dynamic content) into converting to guest
* Intermediate Microsoft Office skills
* Excellent communicator and creative thinker
* Ability to use data to inform all decisions
* Ability to work independently with minimal direction while also functioning and contributing as part of a team

The basic duties of this position include:

* Build email campaigns, database selections, HTML presentation, and quality assurance for all outbound campaigns
* Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content including offers
* Optimize company marketing automation and lead nurturing process through email, content and social channels
* Establish close-loop analytics with sale to understand how company inbound marketing activity turns into customers, and continually refine process to convert guests
* Perform day-to-day email marketing activities including creating content calendars, setting up email, scheduling, testing, tagging, and deploying one-time, recurring, and dynamic content-driving campaigns
* Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution
* Stay abreast of and recommend email marketing best practices
* Model behaviors that support the company’s common purpose; ensure guest and team members are supported at the highest level
* Ensure all activities are in compliance with rules, regulations, policies, and procedures
* Complete other duties as assigned


Knoxville
TN
37909

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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